Like any good blogger, I posted about my new blog on Facebook for all my friends to read. I received a few comments, but one stood out the most:
You, the least business-minded people of the world, are my market.
Which brings me to two points:
- Being business-minded is not to be equated with being behind a computer crunching numbers to determine a bottom line.
Business is so much more than math. I
don’t like hate math and I would abhor business if it were majorly about math. Yet here I am, blogging about it. That’s basically because almost everything is a business. When a journalist writes a story for a newspaper or magazine, the goal is to generate interest, generate readers, and generate buzz. When a woman struts her stuff by a group of Abercrombie and Fitch models, her goal is to generate interest, generate date leads, and generate a buzz among the group of guys. When a grocery store introduces a new private label, the goal is to generate interest, generate consumers, and generate buzz. After you’ve successfully generated buzz, comes the business transaction. The newspaper gets more sales, the girl gets a boyfriend, and the grocery store gets more profit. Same zebra, different stripes! Your actions, whether you are “business-minded” or not, will always result in a product. This product is business. Basically, if you are a living, breathing, human being you have conducted business almost every day of your life.
Anyway, in my last blog post, I put a heavy emphasis on differentiation. Another one of my Facebook friends asked me the same question I asked my readers: what will you do to differentiate yourself? This is part of my answer:
BRAND BLANK DIFFERENTIATION
- I will be doing weekly reviews on local businesses and their business strategies from the perspective of the consumer. It’ll be a lot like a movie review. I will strictly dedicate myself to local companies (Miami, FL) so that I have the opportunity to experience their services or products. This way, my readers will also get a taste for small businesses that are (or aren’t) getting things done with limited resources. You will be able to get real world tips and suggestions to help you succeed in your business endeavors.
- If you’re a local Miami business and want me to review you, send me an e-mail to firstname.lastname@example.org and I will be more than happy to review your business and get your name out there to my readers. I will, however, be totally honest! No bribing allowed.
The reason I say this is part of my answer, is because as a business grows, you’ll always get newer ideas to reach your audience and make your business model better. For the future, I would love to incorporate more services that will differentiate me further from the hoards of blogs screaming “I’m special!” at you. But until then, stay thirsty my friends.